About Optionfrontier

We craft strategic content for New Zealand brands — from social-first video to longform blogs and full content marketing programs.

Mission & Approach

Optionfrontier blends research, creative direction and production to deliver measurable content for New Zealand audiences. We prioritise clarity, performance and scalability.

Audience-first creative
Data-driven distribution
End-to-end production

See sample calendar

Services

Video content

Short-form social, long-form brand films, and vertical-first assets for Instagram, TikTok and YouTube.

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Social & Community

Content calendars, copywriting, community-first hooks and performance optimisation for New Zealand markets.

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Content Strategy

Audience mapping, channel planning and production roadmaps tailored to your KPIs and budget.

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We work with startups and enterprises across Auckland Social, Melbourne and Brisbane, scaling content programs to retain audiences and drive conversions.

Request a quote Case studies

Team

Alex Murray

Founder & Creative Director

Alex leads strategy and creative, with 10+ years producing content for Aussie brands and national campaigns.

Collaborative culture

Our core team includes producers, motion designers, editors and copy strategists who collaborate across projects to maintain brand consistency and delivery speed.

Producers

Coordination & logistics

Editors

Pacing & storytelling

Case Studies

Retail launch — Auckland Social

Led a month-long campaign generating short-form video assets that improved footfall and online conversions.

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B2B content program — Nationwide

Created a quarterly content plan and produced whitepapers, videos and social snippets for lead generation.

See overview

FAQ

Pricing is scoped per deliverable and includes strategy, production and edits. We provide a clear estimate after a brief discovery call.

Yes — we operate across New Zealand and coordinate local crews when needed. Travel costs are included in the project estimate.

Turnaround depends on scope; social edits can be delivered in 3–7 business days, larger productions take longer with clear milestones.

Ready to scale your content?

Talk to our team about a tailored content program for your brand in New Zealand.

Get in touch