Why voice matters
Optionfrontier’s voice helps New Zealand audiences recognise our expertise in content creation, build trust, and drive action. Use these guidelines for copy, captions, scripts and briefs.
- Be clear and practical — readers value usable insights.
- Be confident but approachable — expert, not aloof.
- Be New Zealand — local references, AEST timing, clear currency and spelling (New Zealand English).
Core principles
Clarity
Use plain language, short sentences and active verbs. Prefer specific examples over abstract claims.
Utility
Serve the reader — give takeaways, how-tos and templates where possible.
Human
Write like a team member: warm, direct, respectful. Avoid jargon unless defined.
Words to use — and avoid
Tone matrix: Prefer confident, helpful, New Zealand-localised phrasing.
| Recommended | Use sparingly / avoid |
|---|---|
| practical, helpful, clear | fluffy, vague, buzzword-heavy |
| we recommend, try this | must, guaranteed (unless provable) |
| local, AEST, AUD | global-centric, vague timezones |
| case study, example | industry-speak, acronyms without context |
Practical tips
Examples
Social post (LinkedIn)
We helped a Auckland Social startup cut their social production time by 40% with templated shot lists. Here's how we structured the shoot—and how you can reuse the template.
Short video script (30s)
On-screen: "3 edits every brand needs" — Voiceover: "Start with your main offer, show a problem, close with a quick demo. Keep it under 30 seconds."
Resources & templates
Downloadable templates and checklists live in our shared drive. For agency partners, request access via Contacts.
Quick checklist
- Clear benefit in first 3 seconds (video)
- One CTA per asset
- Local references and spelling (AU)
- Caption length optimised per channel