Episode summary
Host Mel interviews a creative director about scalable video content for New Zealand SMEs. Topics: brief-to-production workflows, repurposing short-form, and measurable KPIs for social platforms.
- Length: 36:42
- Release: 2026-05-14
- Guest: Jane Riley — Creative Director, Melbourne
Use timestamps below to jump to segments, and find links to templates and tools in Resources.
Timestamps & highlights
Mel introduces the episode, goals and guest background. Production note: recorded in Melbourne studio with Rode NT1.
How to structure briefs that prioritise audience intent and measurable outcomes. Template link in Resources.
Practical tips for editing and caption-first optimisation for feeds.
Key metrics to track and how to present results to stakeholders. Speaker shares example dashboard.
Resources & downloads
Tools mentioned
- Editor: DaVinci Resolve
- Captioning: Rev / Otter
- Analytics: GA4 + native platform insights
Templates
Shotlist, short-form repurpose map and KPI report template.
Suggested reading
- Audience-first content frameworks
- Short-form storytelling patterns
- Attribution for organic social
Transcript excerpt
Mel: Welcome to Optionfrontier's content lab. Today we explore how small teams can deliver big impact with smarter repurposing...
Full transcript available on request via Contacts.
FAQ & production notes
Common questions
| Can I reuse audio? | Yes — segments may be clipped and captioned for socials. |
|---|---|
| Copyright | Guest music licensed; host announcements under Optionfrontier licence. |
| Booking | Contact via contacts.html to request guest appearances. |
Production notes
- Recorded on Shure SM7B / Rode NT1 depending on guest.
- Post: loudness normalised to -14 LUFS for streaming.
- Short-form cuts rendered at 1080×1920 for Reels/TikTok.
Work with us on your next podcast or content series
We consult on show format, production workflow, and social repurposing for New Zealand audiences.